The 2025 China International Fair for Trade in Services (CIFTIS) will be held from September 10 to 14 at Shougang Park in Beijing. For the first time, Pop Mart will participate as the exclusive trend culture brand partner of CIFTIS. The company will set up two exhibition areas at the venue and provide diverse and unique trendy culture experiences for visitors through displays of core products based on its copyrighted characters, a creative dessert shop, and a large-scale outdoor art installation which will also serve as an ideal photo-taking spot.
It is reported that this will be the first time Pop Mart opens a dessert shop at CIFTIS, where visitors will be treated to both visual charms and culinary surprises. In August 2024, "Molly's Dessert House" officially opened at POP LAND (an amusement park of Pop Mart) in Beijing, featuring products inspired by the brand's popular characters. Some of these desserts were exhibited during last year's CIFTIS, attracting widespread attention.
At this year's fair, Pop Mart will showcase multiple premium copyrighted products, including the MEGA collectible figures and some of its bestselling plush toys. A large stargazer-themed art installation will be set up as an interactive photo-taking spot, providing visitors with innovative engagement opportunities. Additionally, in the exhibition area of Chaoyang District, Pop Mart will open a traditional Chinese aesthetic space to highlight copyrighted products that incorporate intangible cultural heritage techniques and traditional cultural elements of China, promoting creative expression of cultural heritage through trendy toys.
(Source: CIFTIS)