On May 29, Pop Mart's exhibition of its "1001MOONS" toy series, titled "Wind's Intention", was launched at Yong Ding He Ji (永定河集, a market) inside Shougang Park of Shijingshan. Through soothing visual aesthetics, monumental art installations and immersive interactive experiences, this exhibition soon became a hot event in western Beijing for those who love trendy toys. The event will run until October 11.

Centering on Hatti, the signature character from the "1001MOONS" series, and drawing on the creative elements inspired by "wind", the exhibition features six distinctive themed zones along the banks of the Yongding River.

The centerpiece of the event is a monumental, 4-meter-tall art installation of Hatti, whose adorable design strikes a captivating contrast against Shougang Park's rugged, industrial backdrop. Also, charming installations including a miniature windmill house and a wind chime installation as well as scenic riverside spots dot the area. Blending visual elegance with playful charm, these thoughtfully designed spaces offer visitors a collection of photogenic spots.

During the exhibition, the "Wind's Intention" limited-edition blind box series will be released offline for the first time. Featuring both standard and hidden figurines, the collection is tailored to meet the desires of avid designer toy collectors. An engaging stamp-collecting campaign is also underway, allowing visitors to collect stamps at designated spots to redeem exclusive items. A host of limited-edition collectibles was also made public simultaneously.

(Source: Shijingshan Wenlv)