Beijing Yixia Technology Development Co., Ltd was established in Beijing in August 2011, which is driven by technology and is committed to providing users with convenient mobile multimedia entertainment services based on industry-leading video coding and decoding experience, video multimedia operation capabilities, product matrix capabilities, and lasting innovative capacity.

The company has successively launched industry-leading and popular mobile video applications such as Miaopai, Xiaokaxiu, Yizhibao, and Bobo Video. The company is currently valued at RMB 30 billion, Sina Weibo is the largest shareholder. The state-owned shares account for more than 10%, including Shanghai Media Group, State-Owned Assets Supervision and Administration Commission of the People's Government of Shanghai Municipality and China Everbright Group and other state-owned shareholders.