SPORTFIVE (formerly known as Lagardère Sports and Entertainment) is a leading sports marketing agency in the world, with more than 50 years of all-field international operation experience in sports industry. 

Shougang Group and SPORTFIVE have carried out commercial cooperation and exchanges in order to further optimize the layout of "sports + industry" of Shougang Park and attract professional and international operation teams. With Shougang Park as the core of cooperation, the two sides will make good use of the advantageous resources of their own and seize the opportunity of organizing the Beijing 2022 Winter Games to introduce international sports and event resources, and to promote high-quality development and opeartion of the Shougang Park.