Recently, a promotion and exchange event of Hungarian wines and the inauguration ceremony of the Hungarian Wine and Tourism Cultural Experience Center were held in Moshikou Historical and Cultural Block.

 

At the event, the representatives of the Shijingshan District People's Government, the Hungarian Wine Marketing Agency, the Hungarian Embassy in China, and the Hungarian Craft Winemakers Association engaged in in-depth discussions on promoting wine culture, integrating tourism industries, and fostering collaborative development across related sectors. Following the discussions, P l R kusfalvy, the Government Commissioner for National Wine Marketing of Hungary, officially designated the Jing-Tokaji Wine Commercial Project in the Moshikou Historical and Cultural Block as the Hungarian Wine and Tourism Cultural Experience Center. This dedicated center for Hungarian wine culture showcases a meticulously curated collection of premium Hungarian red wines, representing diverse regions, vintages, and styles. It provides consumers with a choice to sample Hungarian wines firsthand and collaborates with local Hungarian wineries to offer customized cross-border tourism packages.

Last year (2024), which marked the 75th anniversary of the establishment of diplomatic relations between China and Hungary, Shijingshan District's government and the Hungarian Wine Marketing Agency reached a cooperative agreement to promote Hungarian wine culture and tourism initiatives. Following this, the "Hungary Welcomes You - Hungarian Tourism and Culture Week" was successfully held in Moshikou, alongside the launch of the Jing-Tokaji Wine Commercial Project funded by both Chinese and Hungarian investors.

(Source: Shijingshan Wenlv)