As the FIFA World Cup 2026 gets underway, Shijingshan District welcomes an officially licensed pop-up store featuring elite World Cup-related items. Fans can find a diverse range of goods in one go, covering authentic merchandise from eight national teams and premier clubs from Argentina, Portugal, the UK (Manchester City and Liverpool) and Spain (Barcelona).

Located in the first-floor atrium at Xirondo Plaza, the pop-up store showcases dozens of official, limited-edition items. The curated collection includes classic jerseys, stylish figurines, footballs, caps and mugs, alongside a variety of keychains and even pet toys. By joining the official chat group on-site, visitors can unlock exclusive pop-up perks and enter a draw to win commemorative trading cards of national team stars.

A diverse lineup of side events will also take place at Xirondo. From June 19 to 20, the No. 3 Atrium will host the Drone Soccer Street Championship, which is scheduled to run from 13:00 to 18:00. Additionally, the outdoor stage area will be used for the 26th UPDOWN Western Beijing Coast Street Dance Tour (UPDOWN京西海岸第26届街舞巡回赛) on June 19, from 15:00 to 20:00. For those looking to unwind, the Ample Fun Market (足够有趣集市) will remain open until July 12, operating daily from 17:00 to 22:00, bringing together an array of local snacks, handmade items and trendy toys, making it a perfect destination for a summer evening.

Simultaneously, Xirondo has started its mid-year mega sale on June 12, which will run through June 21. Besides a variety of discount vouchers, exclusive rebate offers from more than 120 participating brands are also available.

(Source: Beijing Shijingshan)